Acquisition Thesis

A strategic framework defining what types of businesses to acquire, including industry focus, size criteria, and value creation plan.

An acquisition thesis is a strategic framework that defines the types of businesses a buyer seeks to acquire and how they plan to create value post-acquisition.

Thesis Components

Industry Focus:

  • Target sectors and sub-sectors
  • Industry dynamics and trends
  • Competitive landscape
  • Regulatory environment

Company Criteria:

  • Revenue/EBITDA range
  • Geographic scope
  • Business model type
  • Customer profile

Value Creation Plan:

  • Operational improvements
  • Growth initiatives
  • Technology enablement
  • M&A strategy (bolt-ons)

Example Acquisition Thesis

Target: B2B service businesses
Industry: HVAC, plumbing, electrical
Geography: Southeast US
Size: $1-3M EBITDA
Characteristics:
- Recurring revenue (service contracts)
- Fragmented competition
- Owner-operated (succession opportunity)
Value Creation:
- Professionalize operations
- Implement CRM/scheduling software
- Add-on acquisitions
- Geographic expansion

Why Thesis Matters

For Searchers:

  • Focuses deal sourcing efforts
  • Builds industry expertise
  • Improves evaluation speed
  • Signals credibility to sellers

For Investors:

  • Demonstrates strategic thinking
  • Enables expertise development
  • Provides accountability framework
  • Guides resource allocation

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