What is Co-Investing?
imagine getting access to the same deals that pension funds and endowments see, without paying the typical 2% management fees. that's the promise of co-investing — and it's transforming how sophisticated investors access private equity opportunities.
co-investing means investing directly alongside institutional fund managers in specific deals. instead of committing capital to a blind pool fund, you see each opportunity individually and decide whether to participate. you invest alongside the fund manager in the same deal, on the same terms, but typically without paying management fees on your co-investment.
The Co-Investment Opportunity
Institutional investors allocated over $200 billion to co-investments in 2024, representing 25% of total private equity fundraising. the trend toward co-investing reflects investors' desire for lower fees, better alignment, and more control over their private equity exposure.
here's a simple example: a search fund entrepreneur finds a profitable HVAC company to acquire for $5M. they raise $2M from their fund investors and offer a co-investment opportunity for the remaining $1M of equity. co-investors get the same equity terms as the fund but don't pay ongoing management fees.
the key insight: co-investing gives you institutional deal access without institutional minimums or fee structures. you're essentially "renting" the sourcing, due diligence, and management capabilities of professional investors.
Co-Investing Models and Structures
co-investing takes many forms, from traditional institutional arrangements to newer platform-based models. understanding the different structures helps you choose the right approach for your situation.
Traditional Institutional Co-Investing
large institutional investors (pension funds, endowments, family offices) often co-invest alongside their fund commitments. when a fund manager finds an attractive deal, they offer existing LPs the opportunity to invest additional capital directly in that specific company.
this model works well for institutions with large allocations to private equity and dedicated investment teams. the GP gets additional capital for larger deals, and LPs get fee-efficient exposure to attractive opportunities.
Search Fund Co-Investing
search fund co-investing has democratized access to institutional-quality SMB deals. when a searcher finds their acquisition target, they typically need more capital than their original search fund investors provided. this creates co-investment opportunities for additional accredited investors.
Search Fund Co-Investment Structure
Platform-Based Co-Investing
newer platforms aggregate co-investment opportunities from multiple fund managers and make them accessible to smaller investors. these platforms handle the sourcing, due diligence coordination, and administrative complexity.
platform models vary, but most charge modest fees (0.5-1.5% annually) plus carried interest (10-20%) while providing access to deal flow that would otherwise require direct relationships with fund managers.
Direct Co-Investing
sophisticated individual investors or family offices sometimes establish direct relationships with fund managers for co-investment opportunities. this requires significant capital commitments and investment expertise but offers the most favorable terms.
Choosing Your Co-Investment Approach
Platform-based co-investing works best for investors seeking diversification and professional management. Direct relationships work for investors with $1M+ allocations and significant due diligence capabilities. Search fund co-investing offers middle ground with lower minimums.
Benefits of Co-Investing
co-investing has gained popularity because it addresses many of the traditional complaints about private equity investing. here's why sophisticated investors are allocating more capital to co-investments:
Lower Fee Structure
the most obvious benefit: co-investments typically carry no management fees. if you're paying 2% annually on fund commitments, eliminating that fee on 50% of your capital through co-investments can meaningfully improve net returns.
Fee Impact Analysis (5-Year Hold)
Deal Selection and Transparency
unlike blind pool funds, co-investing lets you see exactly what you're buying. you can evaluate each deal individually and pass on opportunities that don't meet your criteria. this level of transparency and control appeals to investors who want more say in their capital allocation.
Access to Institutional Deal Flow
co-investing provides access to deals you'd never see as an individual investor. professional fund managers have deal sourcing capabilities, industry networks, and due diligence resources that would be impossible to replicate independently.
Enhanced Learning and Network Building
working alongside experienced fund managers provides educational value that extends beyond any single investment. you learn how professionals evaluate deals, structure transactions, and create value. you also build relationships with other sophisticated investors.
Portfolio Concentration Benefits
for investors with conviction about specific deals or sectors, co-investing allows concentrated exposure without the dilution effect of a diversified fund. if you believe strongly in a particular opportunity, you can allocate more capital to it through co-investment.
but here's the important caveat: concentration cuts both ways. while you can increase exposure to your best ideas, you also increase the impact of any individual deal that doesn't work out.
Risks and Key Considerations
co-investing isn't just upside. the same factors that create opportunities also create risks. successful co-investors understand these risks and structure their approach accordingly.
Concentration Risk
the biggest risk in co-investing is concentration. when you invest in a fund, you get diversified exposure to 15-25 companies. when you co-invest, you're making concentrated bets on individual companies. if those companies struggle, your returns suffer disproportionately.
Concentration Risk Reality Check
Even the best fund managers lose money on 20-30% of their deals. When you co-invest, you might pick the losers. diversification across multiple co-investments and fund managers is critical for managing this risk.
Due Diligence Burden
co-investing requires you to evaluate individual deals, not just fund managers. this means understanding business models, competitive dynamics, management quality, and valuation. many investors lack the time or expertise for thorough deal evaluation.
the temptation is to rely entirely on the fund manager's due diligence. but remember: fund managers are compensated for deploying capital. their incentives aren't perfectly aligned with yours, especially when they're raising additional capital through co-investments.
Limited Control and Influence
as a co-investor, you're typically a passive minority investor. the fund manager controls board seats, major decisions, and exit timing. if you disagree with their approach, you have limited recourse beyond selling your stake (which may not be possible).
Liquidity Considerations
co-investments typically have the same liquidity profile as the underlying businesses — 5-8 year hold periods with no interim liquidity. unlike publicly traded securities or some fund structures, you can't easily exit early if your circumstances change.
Adverse Selection Risk
fund managers have incentives to offer co-investments on deals where they need additional capital or want to share risk. this could mean larger, riskier deals or deals where they have less conviction. the best opportunities might be kept within the fund.
Risk Mitigation Strategies
- • Diversify across multiple fund managers and deal types
- • Maintain fund investments alongside co-investments (don't go 100% co-invest)
- • Conduct independent due diligence on co-investment opportunities
- • Start small and build conviction over time
- • Focus on fund managers with strong track records and alignment
Due Diligence Framework for Co-Investing
successful co-investing requires a systematic approach to evaluating opportunities. you need to assess both the fund manager and the specific deal. here's a framework for making those evaluations:
Fund Manager Assessment
the quality of your co-investment partner matters more than any individual deal. great managers can make average deals successful. weak managers can destroy great opportunities. focus on these key areas:
Track Record Analysis
Look beyond headline returns to understand how they created value. what was the contribution of market appreciation vs operational improvement? how did they perform during market downturns? what's their loss ratio?
Investment Process
Understand their deal sourcing, due diligence, and value creation processes. do they have repeatable frameworks for identifying and improving businesses? how do they support management teams post-acquisition?
Incentive Alignment
How much of their own capital do they invest? what are their fee structures? are they raising capital for the right reasons (growth) or wrong reasons (fees)? long-term partnerships beat transactional relationships.
Deal-Specific Due Diligence
even with a great fund manager, individual deals can fail. conduct independent analysis of each co-investment opportunity:
Business Quality Assessment
Evaluate the fundamentals: market position, competitive advantages, customer loyalty, management team, financial performance. does this business have durable competitive advantages that will persist under new ownership?
Valuation Analysis
Compare the purchase multiple to comparable transactions and public market multiples. understand what needs to happen for the investment to generate attractive returns. are the assumptions realistic?
Value Creation Plan
How will the fund manager improve the business? is the value creation plan specific and achievable? do they have relevant experience executing similar improvements? avoid generic "growth and efficiency" plans.
Risk Assessment
What could go wrong? identify the key risks (market, competitive, operational, financial) and assess how management plans to mitigate them. understand the downside scenarios and probability-weight outcomes.
Red Flags to Avoid
certain patterns indicate higher-risk co-investment opportunities:
- Fund managers who consistently offer co-investments (may indicate capital constraints)
- Deals significantly larger than the manager's typical size
- Auction processes with extensive bidding (high prices, low returns)
- Businesses in declining or disrupted industries
- Heavy reliance on leverage or financial engineering
- Vague or unrealistic value creation plans
- Management teams with poor track records or cultural fit issues
Due Diligence Resource Allocation
Spend 70% of your due diligence time on fund manager assessment and 30% on deal-specific analysis. Great managers can make average deals work. Average managers struggle even with great opportunities.
Co-Investment Platforms and Access
the rise of co-investment platforms has democratized access to institutional deal flow. these platforms handle the complexity of sourcing, due diligence coordination, and administrative management that previously required dedicated investment teams.
Search Fund Co-Investment Platforms
platforms focused on search fund opportunities have lowered barriers to entry dramatically. instead of needing relationships with individual searchers, investors can access diversified deal flow through a single platform.
Search Fund Platform Characteristics
Institutional Co-Investment Platforms
larger platforms serve institutional investors and high-net-worth individuals with significant capital allocations. these platforms typically require higher minimums but offer access to larger, more established fund managers.
Direct Relationships
sophisticated investors with $1M+ allocations can develop direct relationships with fund managers. this provides the best economics (no platform fees) but requires significant capital and investment expertise.
Family Office Networks
many family offices share deal flow and co-invest together. these networks provide access to institutional-quality opportunities while sharing due diligence costs and leveraging collective expertise.
joining a family office network often requires introductions and demonstrated commitment to the asset class. the benefits include higher-quality deal flow, shared resources, and learning from experienced investors.
Building a Co-Investment Portfolio
successful co-investing is about portfolio construction, not individual deal picking. here's how to think about building a diversified co-investment portfolio that balances risk and return:
Allocation Strategy
most sophisticated investors use co-investments to complement, not replace, their fund investments. a typical allocation might be 60% fund investments and 40% co-investments, providing diversification benefits while capturing fee savings.
Portfolio Allocation Framework
Start with 80% funds / 20% co-investments as a novice. move to 60% funds / 40% co-investments as you gain experience. some sophisticated investors go to 50/50 or even favor co-investments, but that requires significant expertise and deal flow.
Diversification Dimensions
diversify across multiple dimensions to reduce concentration risk:
Fund Manager Diversification
Don't concentrate all co-investments with one manager. even great managers have performance variability. target 3-5 different fund managers for meaningful diversification.
Sector Diversification
Spread investments across different industries and business models. technology, healthcare, industrials, and services all have different risk/return profiles and economic sensitivities.
Geographic Diversification
Consider geography, especially for SMB investments where local market conditions matter. diversify across different regions and market types (urban vs suburban vs rural).
Vintage Year Diversification
Deploy capital over multiple years to reduce market timing risk. economic cycles affect both purchase prices and exit valuations. steady deployment provides better risk-adjusted returns.
Sizing Individual Investments
position sizing matters in co-investing. too small and transaction costs dominate. too large and concentration risk increases. most experienced co-investors target 5-15 positions in their co-investment portfolio.
Sample Co-Investment Portfolio (3-5 Years)
Institutional vs Retail Co-Investing
co-investing was originally designed for large institutional investors. the growth of platforms and search fund co-investing has opened access to smaller investors, but the dynamics are different.
Institutional Co-Investing Advantages
large institutions (pension funds, endowments, sovereign wealth funds) have significant advantages in co-investing:
- Direct relationships with top-tier fund managers
- Dedicated investment teams for due diligence
- Large check sizes that fund managers value
- Negotiating power on terms and governance
- Access to the best opportunities first
- Ability to conduct independent due diligence
Retail Co-Investing Evolution
platforms have leveled the playing field for smaller investors by aggregating capital and providing professional management. while retail investors can't compete on check size, they can access similar opportunities through these platforms.
Institutional vs Retail Comparison
Institutional Advantages
- • Direct GP relationships
- • First look at best deals
- • No platform fees
- • Board seats/governance rights
- • Independent due diligence
Retail Advantages
- • Platform-provided due diligence
- • Lower minimum investments
- • Diversified deal flow
- • Professional administration
- • Educational resources
The Convergence Trend
the gap between institutional and retail co-investing is narrowing. platforms are providing institutional-quality services to smaller investors, while competition for capital is forcing GPs to consider smaller co-investors.
search fund co-investing has been particularly important in this convergence. because search fund deals are smaller ($2-15M enterprise value), individual investors can write meaningful checks. a $50K co-investment in a search fund deal provides similar exposure to a $500K co-investment in a traditional PE deal.
Getting Started with Co-Investing
ready to explore co-investing? here's a practical roadmap for getting started:
Step 1: Education and Goal Setting
before writing any checks, understand what you're getting into. co-investing requires commitment to illiquid investments, ongoing due diligence, and concentrated risk. set clear goals for your allocation and expected returns.
Determine Your Allocation
How much of your investable assets should go to private equity? within that, how much to co-investing vs funds? start conservatively — 5-10% of investable assets to all private equity, with 20-30% of that to co-investing initially.
Understand the Time Commitment
Co-investing requires ongoing attention. budget time for reviewing opportunities, conducting due diligence, and monitoring investments. if you can't commit 5-10 hours monthly, stick to fund investing.
Step 2: Platform Research and Selection
research available platforms and their focus areas. search fund platforms offer good entry points due to lower minimums and educational support. evaluate their track records, fee structures, and quality of deal flow.
Step 3: Start Small and Learn
make your first few co-investments smaller than your target size. use them as learning opportunities to understand the process, timeline, and your own preferences. you can always increase position sizes as you gain experience.
Step 4: Build Relationships
co-investing is a relationship business. attend industry conferences, join investor networks, and build connections with fund managers and other co-investors. the best opportunities often come through relationships, not platforms.
Step 5: Develop Your Investment Process
create checklists and frameworks for evaluating opportunities. standardize your approach to due diligence, reference checking, and decision-making. learning from mistakes is expensive in co-investing — better to prevent them with good process.
Getting Started Checklist
- □ Set allocation targets and timeline
- □ Research platforms and fund managers
- □ Make first investment (start small)
- □ Join investor networks and attend conferences
- □ Develop investment process and checklists
- □ Track performance and learn from experience
Frequently Asked Questions
What is co-investing?
Co-investing allows investors to invest directly alongside private equity funds, search funds, or other institutional investors in specific deals. Co-investors typically pay reduced or no management fees and get direct exposure to individual companies.
How does co-investing differ from investing in a fund?
Fund investing provides diversified exposure to multiple deals but comes with management fees and less control. Co-investing offers direct exposure to specific deals with lower fees but requires more due diligence and carries concentration risk.
What are typical co-investment minimums?
Traditional institutional co-investments often require $1M+ minimums. However, platforms focused on search funds and SMB deals offer co-investment opportunities starting at $10K-$100K, making co-investing accessible to more accredited investors.
What are the main benefits of co-investing?
Key benefits include: 1) Lower fee structure (no management fees on co-investment portion), 2) Direct deal exposure and selection, 3) Higher potential returns due to reduced fees, 4) Access to institutional-quality deal flow, 5) Learning opportunities from experienced sponsors.
What are the risks of co-investing?
Main risks include: 1) Concentration risk (single deal exposure), 2) Due diligence burden on investor, 3) Illiquidity (5-8 year hold periods), 4) Execution risk if lead sponsor struggles, 5) Limited control over investment decisions.
How do you evaluate co-investment opportunities?
Focus on three areas: 1) Lead sponsor quality and track record, 2) Deal-specific fundamentals (business quality, valuation, value creation plan), 3) Market timing and competitive dynamics. The sponsor's capabilities often matter more than the specific deal.
Continue Learning
Ready to Explore Co-Investment Opportunities?
co-investing offers compelling benefits for sophisticated investors: lower fees, deal selection, and access to institutional-quality opportunities. but success requires careful manager selection, systematic due diligence, and proper portfolio diversification.